How do you know it’s time for an overhaul of your business’s mobile app UX strategy? The solution is simple: look at the numbers and ask the users. Here are three common signs your mobile app design strategy may be failing.
#1 Account signup and conversion rates are dropping
The number one way to measure the effectiveness of the UX Design for your Mobile Apps is by asking, “are users taking action?” If results aren’t fulfilling expectations, it may be that faulty UX or is to blame. Low engagement can be a sign that the user journey is not well thought out and/or designed, all of which leaves users lost and unsure where to go next.
#2 Reliance on customer service or call centers is growing
The most common feedback from users of a failing UX strategy is that the Mobile App Design and Mobile App UX is frustrating or confusing. Customer support is an integral part of UX, however, it shouldn't be taking the brunt of the load—especially not for issues the product’s UX should be mitigating on it’s own.
#3 User feedback is contradictory
So you’ve already taken the first step and started to collect user feedback. Great! But what do you do when all that feedback contradicts itself?
These results may mean there are multiple user groups and that you’re trying to please too many of them with one product. It may also mean the user hasn’t been correctly identified, and thus the implemented UX does not effectively target their needs. Either way, it’s a clear cut sign the Mobile App UX needs reworking.
Defining “good UX” is often not as black and white as many Mobile App Designers would like. Every product is different, and that means different solutions are needed. Some things, though, are objectively necessary for an App UX strategy to be considered effective.
#1 Clear and Efficient
The greatest benefit of good App UX is that it can simplify complex tasks and information. It presents users with relevant content and actions, and cuts anything unnecessary.
#2 Consistent and Predictable
Users are drawn towards things that feel familiar, and an easy learning curve always makes for a smoother process. A good Mobile App UX utilizes consistency and intuitive mobile based interactions to keep users in the loop and in control.
#3 Attractive and Engaging
It’s no secret that we as humans enjoy interacting with things that are visually appealing and engaging, Mobile Apps are no different. A good Mobile App UX works in tandem with a great Mobile App UI.
#4 Optimized and Compatible
Last, but definitely not least, good Mobile App UX takes into account variables such as screen size and accessibility guidelines. Users interact with mobile apps in all sorts of ways and in all sorts of environments. Mobile UX must remain cognizant of these unique cases to be truly successful.