#1 Account signup and conversion rates are dropping
The number one way to measure the effectiveness of the UX Design for your Mobile Apps is by asking, “are users taking action?” If results aren’t fulfilling expectations, it may be that faulty UX or is to blame. Low engagement can be a sign that the user journey is not well thought out and/or designed, all of which leaves users lost and unsure where to go next.
#2 Reliance on customer service or call centers is growing
The most common feedback from users of a failing UX strategy is that the Mobile App Design and Mobile App UX is frustrating or confusing. Customer support is an integral part of UX, however, it shouldn't be taking the brunt of the load—especially not for issues the product’s UX should be mitigating on it’s own.
#3 User feedback is contradictory
So you’ve already taken the first step and started to collect user feedback. Great! But what do you do when all that feedback contradicts itself?
These results may mean there are multiple user groups and that you’re trying to please too many of them with one product. It may also mean the user hasn’t been correctly identified, and thus the implemented UX does not effectively target their needs. Either way, it’s a clear cut sign the Mobile App UX needs reworking.