How do you decide what emerging technology trends will fit best with your brand strategy? The solution is simple: look at your customers. Here are things that we found resonate with consumers:
Giving consumers functionality such as suggested items, the ability to scan products in real-time or vocally add to a shopping cart creates an opportunity to make consumers feel seen as individuals. In fact, 85% of consumers stated they like personalized suggestions as a feature, even outshining the ability to make purchases in-app.
Customers no longer base their loyalty on just price or product. Instead, they stay loyal with companies due to the experience they receive. Brands that excel at this do so because they have seamlessly meld the use of their emerging tech elements with other factors such as in-person experience & how the program aligns with overall brand messaging.
The biggest strength of emerging tech is that it helps to create an omnichannel experience for consumers, fulfilling their desire to immediately connect with a brand and seamlessly interact to save time, money, and energy.