Elevate your brand strategy with our emerging tech guide

Growing customer expectations, emergence and expansion of lower-price alternatives means leveraging the power of emerging technologies enables traditional retailers to offer a seamless omni-channel experience across different customer touchpoints such as mobile, website, social media, in-store POS systems, and more.

Additionally, the capabilities of these technologies can help brands implement innovative initiatives that can increase transparency and efficiency of operations to drive greater profits.

The purpose of any tech feature in a brand’s loyalty strategy should come from a deep understanding of their consumer base and built for their unique wants and needs, not for the sake of showcasing tech.

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Identify How Emerging Tech Fits in Your Brand

How do you decide what emerging technology trends will fit best with your brand strategy? The solution is simple: look at your customers. Here are things that we found resonate with consumers:

Personalization

85% of consumers stated they like personalized suggestions as a feature, even outshining the ability to make purchases in-app.

Customer Experience

Customers no longer base their loyalty on just price or product. Instead, they stay loyal with companies due to the experience they receive. Brands that excel at this do so because they have seamlessly melded the use of their emerging tech elements with other factors such as in-person experience & how the program aligns with overall brand messaging.

Efficiency 

The biggest strength of emerging tech is that it helps to create an omnichannel experience for consumers, fulfilling their desire to immediately connect with a brand and seamlessly interact to save time, money, and energy. 

 

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   Shockoe-Symbol-Logo-Color (1)    About Shockoe

Shockoe is a full-service digital agency with a singular focus on custom mobile solutions. From ideation and mobile strategy to product design and implementation, we partner with our clients to create innovative apps for both consumers and employees while focusing on delivering the latest in mobile, AR and voice technology. Our strategic planning, design, and engineering teams build solutions driving intentional behaviors that help meet our client’s overall digital and business objectives.

 
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© 2020 SHOCKOE